JetRush: Adrenaline-Driven Homepage

A dynamic and engaging website that captures the excitement of water adventures and turns visitors into efficient booking customers — created for a company offering Estonian jet racing experiences.

The challenge
This project was created for the purpose of learning to practice creating an adventure tourism website that offers adrenaline-rich jetski experiences in the beautiful waters of Estonia. The goal was to design a digital presence solution that would not only reflect the excitement of the offerings, but also create a favorable user experience for bookings.

Objectives of website design:

  • Deliver the adrenaline and excitement of jetski adventures
  • Creating an Emotional Connection Through Engaging Visual Storytelling
  • Clearly communicate services and their locations
  • Design a booking process that guides visitors to make a reservation
  • Ensure flawless mobile performance

My approach
As part of a learning project, I created a strategy that balanced visual excitement and practical functionality:

  • An immersive visual experience: hero-section with video background, text masking effects, action photos, parallax scrolling and typography emphasizing water/speed emotion
  • Conversion-focused structure: clear call-to-action buttons, service descriptions with price options, simplified booking form, mobile-optimized process
  • Seasonal business simulation: dynamic content sections, email collection, social media integration, and SEO-measured strategies

Technical solutions and results

  • Platform: Webflow
  • Features: video, text masking, reservation system, parallax and hover effects

Summary
Although it was a learning project, it allowed the practice of strategic design, engaging visual storytelling, and conversion-oriented web development. The website serves as an example of how thoughtful design can create an exciting and user-friendly experience that guides visitors seamlessly into booking.

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