Case-Study-Sushi Restaurant
This project was completed as part of Lindsay Marsh's training “The Branding Masterclass — The Entire Brand Design Process”, during which I conducted the entire brand design process from scratch — from strategy and target audience definition to the final visual identity and applications. I chose an imaginary sushi restaurant called SushiClub as an exercise project that combines the elegance of Japanese tradition and modern, playful energy. The goal was to create a brand that would appeal to a youthful and design-conscious audience for whom sushi is an experience, not just food.
Projektist
This project was completed as part of Lindsay Marsh's training “The Branding Masterclass — The Entire Brand Design Process”, during which I conducted the entire brand design process from scratch — from strategy and target audience definition to the final visual identity and applications. I chose an imaginary sushi restaurant called SushiClub as an exercise project that combines the elegance of Japanese tradition and modern, playful energy. The goal was to create a brand that would appeal to a youthful and design-conscious audience for whom sushi is an experience, not just food.
Brand strategy
- The essence of the brand:Tradition + modernity + fun energy
- The main message:“A convergence of styles — tradition meets fun.”
- Target group:Urban people between the ages of 20 and 40 who value quality, aesthetics and good food. They go out not only to eat, but to experience.
- Brand values:Authenticity, creativity, experiential and aesthetic.
Visual identity
Logo concept:
The logo combines a minimalist sushi stick motif and a simple monogram “SC”. The design is clean, balanced and modern, embodying the peace of Japanese aesthetics and the clarity of Western branding.
Color palette:
The color system of the brand combines dark bluish grayyes soft pinkshades, adding coral tone accentto create vivacity and warmth.
- Dark gray: stability and elegance
- Light pink: softness and warmth
- Coral: joy and energy
Typography:
The titles are soft and lowercaseto create a friendly and approachable impression.
The fonts used are modern, well readable and suitable for digital use.
Visual elements of the brand
- Iconography:Minimalist and symbolic graphic signs on sushi and Japanese themes.
- Photo Style:Warm, natural light, focus on color contrast and food texture.
- Composition:Clean use of space, enough “air” to leave a luxurious and serene feeling.
Brand Applications
The project produced models and examples of the following applications:
- Digital applications (mobile views and web layout)
- Menus and publications
- Packaging and product labels
- Work clothes and labels
- Social media posts and color graphics
All elements create a cohesive and recognizable brand identity that works well in both digital and physical environments.
Outcome
SushiClubis a brand that brings the Japanese sushi world to a new level — elegantly but playfully. The created visual language fully supports the essence of the brand: it is stylish, clean and cheerful. The project demonstrates how design can express company values and transform a simple food experience into a personalized experience.
Tools and process
- Adobe Illustrator
- Adobe Photoshop
- Figma
- Moodboard and color studies
- Brand Strategy Worksheets from Lindsay Marsh Course
My role
Complete brand design — strategy, logo, colors, typography, mockups and presentation materials.
Loo Disainiga Mõju
Iga meie projekt on üles ehitatud nii, et see inspireerib, jätab mulje ja viib tulemuste saavutamiseni. Me ei loo ainult ilusat visuaali – meie eesmärk on, et iga disainitegu toetaks eesmärke, tõmbaks tähelepanu ja looks tõelise sideme vaataja või kliendiga.Meie protsess keskendub detailidele, kasutajakogemusele ja loovusele, et iga projekt ei oleks ainult esteetiliselt meeldiv, vaid ka funktsionaalne ja tulemuslik. Olgu tegemist veebilehe, brändingulahenduse või interaktiivse kogemusega – iga samm on läbimõeldud ja suunatud mõju saavutamisele.Võta meiega ühendust, et arutada, kuidas saame koos luua midagi erakordset, mis inspireerib ja toob tõelist väärtust.
Real feedback, real results.
Listen to those we have worked with.
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