Restaurant Fēniks: Modern simplicity brings instant results

A simple but impactful one-page homepage that highlights the cozy atmosphere of the restaurant and delivers great results in the first month.

The challenge
Restaurant Fööniks, a cozy restaurant of Estonian cuisine in Pärnu, wanted a simple, modern website that would give guests a first impression of their warm atmosphere and create a convenient way to make a reservation. The goal of the owners was:

  • fast loading single page solution
  • simple booking form
  • menu and contact information highlighting
  • A mobile-friendly experience
  • measurable results already in the first months

Our approach
We created a clean one-page design on Webflow, focusing only on the essentials: a first impression of the restaurant, menu, contact information and a simple form for booking. We used minimalism to remove unnecessary complexity and shift the focus to what matters most to the customer.

The most important functions

  • Simple booking form (nothing complicated — quick to complete)
  • Menu introduction and contact information in a prominent place
  • Mobile-optimized structure
  • Fast loading time (minimum code and optimized images)

Results (June 2025, compared to the previous month)

  • phone call to the restaurant (+10%)
  • asking for directions on Google Maps (+212%)
  • viewing profile (+93%)
  • search (+114%)
  • viewing the menu (+191%)

Implications
A simple one-page solution immediately brought noticeable visibility and user growth. Although the booking only works through the standard form (without a separate system), profile views, menu visits, as well as requests for directions grew exponentially. This confirms that a well-thought-out minimalist solution can bring very real results.

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