If you are an entrepreneur thinking about creating a new website or updating an existing one, you have probably heard of many different options. WordPress, Wix, Squarespace, and many other platforms all promise something special. But one platform stands out for its capabilities and flexibility — that's Webflow.
In this article, we'll talk honestly and simply about why Webflow may be the best choice for your business. We do not use complicated technical vocabulary and do not try to confuse you. Just clear facts and reasons why more and more entrepreneurs choose Webflow.
What is Webflow and why is it important?
Webflow is a website creation platform that allows you to create professional websites without programming skills. Sounds familiar? Yes, many other platforms promise the same. But Webflow does it differently and better.
Think of Webflow as a powerful tool that gives you complete control over the look and feel of your website. At the same time, you do not need to be a programmer or a person with a technical background. It's like getting the abilities of a professional designer and developer without having to learn those skills over the years.
Webflow was created in 2013 by three people who were tired of the fact that the existing tools did not give enough freedom. They wanted to create something that would give designers and entrepreneurs total control. Today, over 3.5 million people around the world use WebFlow.
How is Webflow different from other platforms?
Before we talk about the benefits of Webflow, we need to understand how it differs from other popular options like WordPress or Wix.
WordPress has long been the most popular website creation platform. It is powerful and flexible, but requires a lot of add-ons and technical knowledge. You have to worry about security, updates, and server management. This can be difficult and time consuming.
Wix is easy and fast, but it's limited. You can choose from ready-made templates and make small changes, but if you want something unique or more complex, you will soon come to the limit. Wix works well for very simple pages, but it can be too narrow for a growing business.
Webflow is somewhere in between the two, but in the best way possible. It gives you the power and flexibility of Wordpress, but the simplicity of Wix. You can create exactly the website you want without having to worry about technical problems.
Full freedom of design without restrictions
One of the biggest reasons entrepreneurs choose Webflow is the freedom of design. If you use Wix or similar platforms, you are limited to ready-made templates. Yes, you can change colors and texts, but the basic structure and appearance will remain the same.
With Webflow, you can create exactly the website you see in your head. Every element, every button, every image and every text is exactly where you want it to be. There is no need to accept compromises or say “this is good enough”.
This means that your website can be exactly what your brand needs. If competitors use similar templates and all look similar, then you can stand out with a unique and professional look.
Many entrepreneurs think that such freedom requires programming skills. But with Webflow this is not the case. The platform uses a visual designer where you simply drag and drop elements. In the background, Webflow automatically generates clean and professional code. But if there are more complex designs or integrations, then coding skills are also required.
Fast and smooth website without slowdowns
The speed of the website is crucial. Research shows that if your website loads for more than three seconds, a large percentage of visitors will leave. They do not bother to wait and go to a competitor.
Websites created with Webflow are fast. Very fast. This is important for several reasons.
First, a fast website gives visitors a better experience. They quickly get the information they are looking for. They don't have to wait for the images to load or the page to open. This means they stay longer and are more likely to be willing to buy or get in touch.
Secondly, Google loves fast web pages. Search engines rate speed as an important factor. If your website is fast, you have a better chance of being at the top of search results. That means more visitors and more customers.
Webflow uses Amazon Web Services servers, which are some of the fastest and most reliable in the world. The platform automatically optimizes images, code and everything else to make your website as fast as possible.
Compare this to Wix, which uses its own servers and often slows down pages with excessive code. Or with WordPress, where you have to worry about the server, optimization and speed yourself.
SEO, or a website pleasing to search engines
SEO, or search engine optimization, is what helps you rank higher on Google. When someone searches for your service or product, you want them to find your website, not your competitor's.
Webflow is designed with SEO in mind. This means that the platform automatically helps you do a lot of things that Google likes.
For example, with Webflow, you can easily change the title, description and keywords of each page. These are the things Google looks at when deciding which pages to put in search results. Other platforms do this too, but Webflow gives you more control and flexibility.
Webflow automatically creates a sitemap to help Google better understand and index your pages. You can set up redirects if you change the page address. You can add alt text to images, which helps both Google and people with visual impairments understand your content.
The most important thing is that the code of web pages created with Webflow is clean and well structured. Google loves clean code because it's easier to read and understand. Wix and many other platforms create a lot of redundant code, which slows down the page and makes Google work harder.
Many Webflow users have seen their search results improve within a few months of using the platform. That means more visitors, more inquiries, and more sales.
Content management is simple and convenient
If you have a website, you probably want to update the content from time to time. Maybe you want to add new blog posts, update products, or change contact information. A content management system, or CMS, is what makes it possible.
Webflow CMS is one of the best on the market. It is flexible, powerful and yet easy to use.
Think of it this way: you create different types of content, or collections. For example, you could create a collection for blog posts, another for team members, and a third for products. Each collection can contain different fields such as titles, descriptions, images and dates.
Once you have created collections, you can simply add new content. For example, if you want to add a new blog post, just fill in the fields and hit “publish”. Webflow automatically creates a beautifully formatted page that fits your design.
It's much better than WordPress, where you often have to worry about add-ons and updates. Or Wix, where CMS is limited and does not allow for more complex solutions.
Webflow's CMS also allows you to filter and sort content. For example, you can only show blog posts of a certain category or display products by price. This gives you a lot of opportunities to create dynamic and interesting pages.
Security and reliability guaranteed
Website security is something that many entrepreneurs don't think about until it's too late. Hackers are constantly looking for vulnerabilities, and if your website is not protected, you can lose data, customers and reputation.
Webflow takes security very seriously. All webpages created with Webflow automatically receive an SSL certificate that encrypts data between you and visitors. It's that little padlock icon that you see in the address bar of your browser. This indicates that the website is secure.
Webflow also takes care of server security. The platform uses Amazon Web Services, one of the most secure and reliable services in the world. You have to worry about upgrades, backups, or security.
Compare this to WordPress, where you have to take care of security yourself. You need to regularly update WordPress, themes and plugins. If you forget or make a mistake, your website may become vulnerable.
With WebFlow, all this is automated and carefree. You can focus on growing your business, not solving technical problems.
Mobile-friendly design made easy
More and more people use the Internet on their mobile phone. In fact, there are already more mobile users than computer users. This means that your website needs to look and function well on mobile.
Webflow makes it easy to create a mobile-friendly design. When you design your website, you will immediately see how it will look on different screens. You can make changes specifically for mobile, tablet or computer.
This is important because on mobile, people view web pages differently than on a computer. They use a touch screen, they have a smaller screen and they want information quickly. Webflow allows you to optimize the experience for any device.
Wix does the mobile version automatically, but it doesn't give you much control. Often the mobile version looks like a compressed computer version that is not user-friendly.
Google values mobile friendliness very highly. If your website isn't good on mobile, Google won't show it at the top of search results. With Webflow, you can be sure that your website is great on mobile.
Integrations and extensions
You probably use different tools in your business. Maybe you use Google Analytics to track visitors, send MailChimp emails, or Zapier to connect different systems.
Webflow works well with all of these tools. You can easily connect your website to other services you use. This means that your entire system works seamlessly together.
For example, you can add Google Analytics code and see how many people visit your website, where they come from and what they do. You can connect your website to MailChimp and automatically collect email addresses for the newsletter.
Webflow also supports Zapier, which is a powerful tool for connecting different applications. For example, you can set up that if someone fills out a form on your website, a notification is automatically sent to Slack or the information is added to Google Sheets.
These integrations save you time and make your work easier. No need to manually copy data from one place to another or worry that something will be missed.
Scalability, or the ability to grow
If you are starting a business, you can have a simple website with a few pages. As your business grows, you need more. More pages, more features, more options.
Webflow grows with you. You can get started easily and add features if you need them. There is no need to redo the entire website or change the platform.
For example, you can start with a simple introductory website. Later, you can add a blog to share useful information and improve SEO. Even later, you can add an online store if you want to sell products directly online. Or you can add a customer portal where customers can log in and view their details.
All this is possible with WebFlow without changing the platform. Many entrepreneurs start with Wix or a similar platform, but as they grow they will have to redo the entire web page on another system. It is expensive and time consuming.
With Webflow, you can be sure that the platform will support you even if your business has grown and needs more complex solutions.
Animations and interactivity
Nowadays, a static website is no longer enough. People are waiting for interactivity, animations and interesting effects. They make the website more vivid and memorable.
Webflow allows you to add simpler animations and interactive elements using a visual editor. You can create basic effects that are triggered when the user scrolls the page, moves the mouse or clicks a button.
For example, you can make images appear smoothly when the user scrolls to them. Or you can create a button that changes color when the mouse is on it. Or you can make the menu change when the user scrolls down.
But let's be honest - if you want more complex animations or 3D models, you still have to use code or prepare these elements in advance. Webflow is not a magic tool that creates everything automatically. More complex solutions still require technical skills or professional help.
However, these basic animations that Webflow provides are sufficient for most businesses. They will make your website more professional and memorable without having to hire a programmer right away.
Collaboration with the team is smooth
As your business grows, you probably won't do everything alone. Maybe you have a marketing manager who updates the content, or a designer who does the graphics. Webflow allows multiple people to work with a website at the same time.
You can give different people different rights. For example, a marketing manager can add blog posts, but he can't change the design or delete pages. This keeps the website safe and prevents accidental errors.
Webflow also saves all changes and allows you to go back if necessary. If someone makes a mistake or accidentally deletes something, you can simply restore the previous version.
This is much better than sharing a single account or sending files back and forth. All work in the same system and see changes in real time.
Price and value
Money is always an important issue for an entrepreneur. You want to get the best value for your investment.
Webflow pricing starts with a free plan suitable for testing. But for real use, you need paid plans that start at about $14 per month.
The most popular plan is the CMS plan. Here you need to be attentive - if you pay all year in advance at once, it will cost $23 per month (a total of $296 per year). But if you want to pay monthly, the price will come in at about $29-30 per month. In addition, VAT must be taken into account, so in Estonia the final price can be around 32 euros per month. It allows you to manage up to 2000 content elements, which is more than enough for most companies.
Compared to other platforms, Webflow has an average price. Wix is a little cheaper, but offers fewer options. WordPress can be cheaper or more expensive, depending on how many plugins and services you need.
But the price should not be viewed in isolation. You need to think about value. Webflow gives you a professional, fast, secure and SEO-friendly website. This means more visitors, more customers and more sales.
If Webflow helps you get even a few extra customers per month, this investment has already paid off. Many traders see Webflow not as an expense, but as an investment that brings back much more.
E-commerce and online store options
If you sell products, you need the functionality of an online store. Webflow offers a built-in e-commerce solution that allows you to create a professional online store.
You can add products, set up payments, manage orders, and track inventory levels. All of this is integrated into your website, so the design and user experience are consistent.
Webflow e-commerce supports a variety of payment methods, including credit cards and PayPal. You can set up shipping rules, taxes and discounts.
Although Webflow e-commerce is not as powerful as specialized platforms like Shopify, it is more than enough for small and medium-sized businesses. And since it's integrated with your website, you don't have to worry about connecting different systems.
Learning and support
Learning a new platform can be daunting. But Webflow offers great learning materials and support.
Webflow University is a free learning environment where you will find videos, guides and courses. They will teach you step by step how to use WebFlow. From the basics to the sophisticated features.
In addition, Webflow has a large and active community. You'll find forums, Facebook groups, and Discord channels where other users share advice and help solve problems.
If you need professional help, there are plenty of Webflow experts and agencies that can help you. They can design your website, set up sophisticated features, or teach you how to use the platform.
Limitations and Challenges of Webflow — An Honest Picture
We've talked a lot about the benefits of Webflow, but let's be honest — no platform is perfect. Webflow also has some serious limitations that you need to be aware of.
First of all, Webflow is not easy for the average user who is starting from scratch. If you're used to the simplicity of Wix or Squarespace, Webflow can seem very complicated at first. You need to understand how responsiveness works, in what order to create elements, how to build a structure. It takes a lot of learning and time. The truth is that most people need professional help to create the original structure of a website. Only when the structure is in place does management become easier.
Secondly, Webflow is like a tailoring solution — you build everything from scratch exactly the way you want it to be. This is a big difference from WordPress, where most makers use ready-made templates and only the more decent agencies can make real tailoring solutions with code. With Webflow you can get a tailoring solution, but it also means more work and time at the beginning.
Third, Webflow is not the best choice for very large and complex projects. If you need complex e-commerce with thousands of products or very specific features, it may be necessary to use specialized solutions.
Fourth, Webflow prices can grow as your website grows. If you need more visitors, more CMS elements, or more features, you may need to upgrade to a more expensive plan.
Hence - Webflow is a powerful tool, but it is not a “do it yourself in 1 hour” solution. Most companies need professional help to create a website, or at least some time to study in depth. But once the structure is in place, management is really easier than many other platforms.
Real examples and stories
Many well-known companies and brands use Webflow. For example, Dell, Rakuten, IDEO and many others have created their own websites with Webflow.
But Webflow isn't just for big companies. Thousands of small and medium-sized businesses are successfully using the platform.
For example, a small design studio can create their own portfolio web page with Webflow that showcases their work beautifully and professionally. Or, a consulting firm can create a website with Webflow that includes a blog where they share expert advice and attract customers.
Many users talk about how Webflow has helped them save time and money. They no longer have to pay expensive developers for every little change. They themselves can quickly update content, add pages and make changes.
How do I get started with Webflow?
If you decide to try Webflow, you need to be realistic about your expectations.
First, go to the Webflow website and create a free account. You can start creating your first project right away.
Second, prepare yourself to learn in advance. Webflow University offers great videos and tutorials, but you have to invest quite a bit of time. Start with the basics - learn how elements work, how responsiveness works, how to build structure. This is not a 1-2 hour job, but rather a learning process of weeks or even months if you want to master the platform really well.
Third, start with a very simple one. Don't try to create your own business website right away. Make a simple test sheet first to understand how things work. Experiment and make mistakes - this is part of learning.
Fourth, be honest with yourself. If you feel that it is too difficult or you do not have time to learn, there is no shame in hiring a Webflow expert or agency. They can create a professional structure for you, which you can later manage yourself. This can be a much more sensible investment than learning and fighting for months on your own.
Fifth, if you decide to learn on your own, use the community. Webflow forums, Facebook groups, and Discord channels are full of people willing to help. But remember - even with the help of the community, learning takes time.
Webflow versus WordPress — The Definitive Comparison
Since WordPress is the most popular website platform, it is worth making a thorough comparison.
WordPress is powerful and flexible. It has been around since 2003 and supports more than 40% of all websites. But that power comes at the cost of complexity.
With WordPress, you have to worry about the server, security, updates, and add-ons. You need to choose a theme, install add-ons and configure everything manually. This can be difficult and time consuming.
Webflow is modern and user-friendly. Everything is integrated and works seamlessly together. No need to worry about technical problems.
WordPress is better if you need very specific features or if you already have a technical team. Webflow is better if you want a professional website without any technical complexity.
Webflow vs. Wix — Who Wins?
Wix is easy and fast. You can create a website in a few hours. But this simplicity comes at the cost of limitations.
Wix is mall-based. You can choose from ready-made templates and make small changes. But if you want something unique, you will quickly reach the limit.
Webflow gives you full control. You can create exactly the kind of website you want. Yes, it will take more time to learn, but the result will be much better.
Wix is well suited for very simple projects or people who do not want to invest time. Webflow is suitable for entrepreneurs who want a professional and unique website.
A future-proof choice
Technology is developing rapidly. What is popular today may be out of date tomorrow. When you choose a website platform, you want to be sure that it is future-proof.
Webflow is constantly investing in development and new features. The platform evolves with technology and user needs.
For example, Webflow has added a lot of new features in recent years like CMS enhancements, e-commerce, better mobile design, and more. The platform listens to user feedback and develops features that people need.
There is a strong company and community behind Webflow. The platform has received large investments and is growing rapidly. This means that Webflow will be here for a long time.
Conclusion — Is Webflow for you?
We have gone through a lot of information. In conclusion, let's take an honest look at who Webflow is suitable for and for whom it is not.
Webflow is right for you if:
- You want a professional and unique tailoring solution
- You value the freedom and flexibility of design
- You want a fast and SEO-friendly website
- Are you willing to invest time in studying OR hire a professional
- You want a platform that grows with your business
- Don't want to worry about technical issues after initial setup
- You have the budget to either study or hire professional help
Webflow may not be suitable if:
- You need a very simple “do it yourself in 1 hour” solution
- Not willing to invest time in studying or money in a professional
- Need very specific features that Webflow doesn't support
- Prefer ready-made templates that you can quickly customize
- You have a very limited budget and have to do everything yourself
- You just want to put something up quickly without worrying about quality
The truth is that Webflow is a powerful tool, but it's not for everyone. If you want a truly professional and unique website, Webflow is one of the best choices. But you have to be realistic - are you willing to study or hire someone who can.
Next steps
If you've decided to try Webflow, it's time to take action, but be realistic.
If you want to learn by yourself:
- Start with a free account and prepare yourself for a long learning process
- Watch Webflow University videos systematically, not randomly
- Start with very simple projects, not your company's website
- Consider that you may need weeks or months to truly master the platform
- Use the community, but understand that even with their help, learning takes time
If you want a professional result quickly:
- Find a Webflow expert or agency who can create a structure for you
- Let them do the original setup and design professionally
- Then learn to manage the finished structure yourself - it's much easier
- It's an investment, but it saves you months of time and frustration
Most importantly, think about your goals and resources. What do you want to achieve with your website? How much time and money are you willing to invest? Do you want a tailoring solution or is a ready-made template enough?
Webflow is not just a tool for creating a website. It is a platform for professionals and those who are ready to become professionals or hire them. If you're ready for that investment, Webflow can be a great choice.
Nowadays, a website is essential for any business. This is your digital face, your first impression on potential customers. Webflow helps you create a website that makes the right impression and delivers results — but only if you do it right.
Are you ready to start? Think about whether you want to study on your own or hire a professional. Both paths can lead to an excellent result, but they require different investments. Choose wisely and be honest with yourself about your skills and time.